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Find Us at Whole Foods Market Nationwide

Free Shipping on Every Order

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Vegan, Cruelty-Free and Made in the USA

Find Us at Whole Foods Market Nationwide

Free Shipping on Every Order

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Vegan, Cruelty-Free and Made in the USA

Find Us at Whole Foods Market Nationwide

Updated September 2026

Quick answer: Toner is a thin, water-based liquid you apply after cleansing. It removes leftover residue, helps rebalance skin and preps it to absorb your serum. Modern toners also treat. Exfoliating toners with BHA or AHA help with pores and texture, and hydrating toners add moisture. It's optional, but useful for oily, congested or textured skin.

What does toner actually do?

  • Removes traces of dirt, oil and cleanser your face wash missed
  • Rebalances skin after cleansing
  • Delivers actives, such as salicylic acid for pores or niacinamide for tone
  • Preps skin so serums spread and absorb more evenly

The old alcohol-heavy toners gave toner a bad reputation for drying skin out. Most current formulas are gentler.

What kind of toner do you need?

Skin concern Toner type Look for
Oily skin, clogged pores Exfoliating (BHA) Salicylic acid, willow bark
Dull skin, rough texture Exfoliating (AHA) Glycolic, lactic or mandelic acid
Dry or dehydrated skin Hydrating Hyaluronic acid, glycerin, beta glucan
Redness, uneven tone Calming Niacinamide, centella asiatica, aloe

When do you use toner?

Right after cleansing and before serum. Hydrating toners can be used morning and night. Exfoliating toners are best at night, starting two or three times a week.

How do you apply toner?

  1. Cleanse and pat skin mostly dry.
  2. Soak a cotton round and sweep it over your face, avoiding the eyes. Or pour a few drops into your palms and press it in.
  3. Let it absorb for 30 seconds.
  4. Follow with serum and moisturizer.

Our toner

Soft Focus Daily Refining Toner uses willow bark, a natural source of salicylic acid, with niacinamide. It helps unclog pores, fade the look of post-breakout marks and calm the look of redness.

A simple routine with it: Hydraglow Gel Cleanser, then Soft Focus Toner, Afterglow Vitamin C Serum, Relief & Repair Moisturizer and SPF in the morning.

Frequently asked questions

Is toner necessary?

No. It's helpful but optional. If your skin is clear and balanced with just a cleanser and moisturizer, you can skip it.

Can you use toner every day?

Hydrating toners, yes. Exfoliating toners, start a few times a week and build up if your skin handles it.

Does toner shrink pores?

Pore size is mostly genetic. A BHA toner keeps pores clear, which makes them look smaller.

Should you use toner before or after serum?

Before. Toner is thinner, so it goes on right after cleansing.