Guiding Lights
Approachable Beauty, Always
If you ask us, “skincare” and “stressful” should never be in the same sentence. We should fill our counters with products we love, look forward to wearing them every day, and feel confident in our own unique skin.
Clean & Conscious Takes the Cake
Each of our formulations are handcrafted with conscious, thoughtful ingredients that are good for you and the environment.We refuse to put animals in harm’s way, so you can always count on our products to be vegan and cruelty-free.
Eco-Friendly Fighters
Our sustainable packaging is designed to spark joy long after the last pump. We highly encourage you to use your empties to bring life to your counter, reading nook, or living room.
Love Language: Self-Care
In case you haven’t been told lately, you are amazing! And you should be treating yourself accordingly. We want our consumers to love the skin they’re in and always prioritize time to treat-yo-self.
Skin Health =
Skin Happiness
Our skin is our beautiful, shining armor. It’s our surface and the hand we were dealt, so it’s our responsibility to care for it - deeply. We’re here to simplify skincare with products you’ll look forward to using day and night.
There’s Wealth in Wellness
Your skin is your largest organ and a product of what you put inside your body. That’s why we can’t emphasize enough how important it is to be good to your skin. Your wellness journey is your own and we aim to support you early on so that your future skin will be nothing but glowing.
You’re Beautiful With Both
Makeup or bare-faced, all that matters is that your skin is healthy and you feel great rocking it. We’re here to eliminate any societal pressure that makes someone feel as if they are wearing too much makeup or not enough.
Building a Community Of Support
Luma & Leaf was built on our community of skincare lovers and supporters. Pay it forward, volunteer, get involved, spread love, use your voice, and do something to make a difference. We promise to use our platform to do the same!
