Privacy Policy

Effective Date: 6/22/20

Luma & Leaf LLC (“Company”, “we”, “us”, or “our”) respects your concerns about privacy and values the relationship we have with you. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website www.lumaandleaf.com (our “Website”) and our practices for collecting, using, maintain, protecting, and disclosing that information.  We also describe the measures we take to protect the security of the information and how our customers can contact us about our privacy practices.  

This Privacy Policy applies to information we collect:

On this Website;In person; In email, text, social media, and other electronic messages between you and Us.

This Privacy Policy does not apply to information collected by:

Any third party, including any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, your choice is to not use our Website.  By accessing or using this Website, you agree to this Privacy Policy.  This Privacy Policy may change from time to time (as described below).  Your continued use of this Website after we make changes to this Privacy Policy is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Information We Collect

We may obtain personal information about you from various sources. We may collect this information when you provide it on our website, via our social media pages, at one of our events or when joining an email opt-in list on any other webpage.  We may also collect personal information automatically as you navigate through the site.  Information collected automatically may include usage details, IP addresses, and information collected through cookies.

Personal Information is Processed in the United States

We are located in the United States and follow the information and consumer protection laws of the United States and its individual states as applicable.  By using the Website, you acknowledge that you are interacting with Us in the United States.  If you reside or are located in a different country, the data protection laws of that country may differ as to how and what categories of personal information are protected by law and your individual rights with respect to certain personal information. When we obtain your personal information, your personal information will be transferred to the United States. In allowing that, you are giving us your consent to process your information in the United States, in accordance with United States laws, and as explained in this Privacy Policy.

Information You Provide

You may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, when you make a purchase on our site, or via our social media pages.

The types of personal information you may provide to us includes:

Contact information (such as name, postal address, email address, mobile or other phone number, and mobile service provider)

Age and date of birth

Gender

Username and password

Payment information (such as your payment card number, expiration date, delivery address and billing address)

Purchase history

Product preferencesYour physical characteristics and skincare concerns

Contact information for friends or other people you would like us to contact

Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)

Information provided to us through social media networks when you visit our social media pages (such as your name, profile picture, likes, location, friend list and other information described on the social media network)

How We Use The Information

We may use the information you provide to:


Present our Website and its contents to youSend you promotional materials or other communicationsProvide services to youProcess your payment card and/or gift card transactionsCreate and manage your online account, including access to your online purchase historyAssist with product selection and replenishment Respond to your inquiriesFulfill any other purpose for which you provide itTailor ads displayed to you on our site and elsewhere to your interests and history with usCommunicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offersOperate and communicate with you about our social network pages or mobile applicationsOperate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)Comply with applicable legal requirements, relevant industry standards and our policies

We also may use the information in other ways for which we provide specific notice at the time of collection.

Information We Collect by Automated Means

When you visit this site, view or click on our online advertisements (including our advertisements on third party websites), or visit our social media pages, we also collect certain information about your usage or device by automated means or by using technologies such as cookies, web server logs and web beacons. For example, when you visit our website, we may collect your IP address, your unique device identifier (or other device identifier) and/or geolocation data in order to offer you certain features or functionalities. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies.

Technologies We Use: Cookies, Web Server Logs and Web Beacons  

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

Third Party Web Analytics Services 

We may use third party web analytics services on this site, or our social network pages, such as those of, Quantcast and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the site.

The information collected through these means (including IP address) is disclosed to these service providers, who use the information to evaluate use of the website. You may deactivate the ability of these analytics services to analyze your browsing activities on this site.

To learn more about web analytics services, and exercise your choice with respect to their collection of information on this site:


To opt out of Quantcast, please click here.To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout?hl=en.

To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at: http://www.google.com/intl/en/analytics/privacyoverview.html.

Targeted Advertising 

We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about advertising networks and to opt out of interest-based advertising, visit the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

How We Use the Information Collected by Automated Means

We may use the information collected through automated means on this site for market research, data analytics and system administration purposes, such as to determine whether you’ve visited us before or are new to the site, to tailor ads displayed to you on our site and elsewhere, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms of Service. We also may use the information in other ways for which specific notice is provided at the time of collection. 

Information We Share

We do not rent lists, or sell or otherwise disclose personal information we collect about you, except as described here.

We may share your personal information with:

Our subsidiaries and affiliates;Contractors, service providers and other third parties who perform services on our behalf based on our instructions;To fulfill the purpose for which you provide it;For any other purpose disclosed by us when you provide the information;With your consent.

The personal information shared by you helps us to make our services better for you in the following ways:


Fulfill your orders for products and services.Notify you about new products, services, features, updates etc.Provide you customer service such as questions, inquiries or any issues.Providing personalized experience while using our services.Delivering the type of offerings you are interested in.Alerting you about upgrades, special offers, events, promotions etc.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity; (iv) to enforce or apply our terms of use and other agreements, including for billing and collection purposes.

We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us in the manner specified below.

Email Opt-Out

You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below. You also may opt out of receiving marketing emails from Us by clicking here.

Although you may opt out of Our marketing emails, operational emails will still be sent to you. Examples of these include, but are not limited to, a redemption confirmation email, a profile update email, or other communications that relate to your account.

Reviewing, Updating and Modifying Personal Information

Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to review, change or delete your personal information by sending an email to hello@lumaandleaf.com.


Transfer of Personal Information

We may transfer your personal information to recipients in other countries as a part of its business operations. These countries may not provide the same legal data protection as the country from where you access the Website. By using our Website or services, you consent to transfer and processing of personal information by Us.

Children’s Privacy

If you are under thirteen years of age, you may browse our site. However, you may not provide personal information to us. This site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

How We Protect Personal Information

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

Links to Other Websites

Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will try to notify you. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.



How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at hello@lumaandleaf.com.

You also may write to:

Luma & Leaf LLC

3208-C East Colonial Drive #195,

Orlando, FL 32803

If we need, or are required, to contact you concerning any event that involves your personal information we may do so by telephone or email.