# Luma & Leaf

> Plant-powered skincare for sensitive skin, formulated to be gentle on real people. Vegan, cruelty-free (Leaping Bunny and PETA certified) and made in the USA. Sold online at lumaandleaf.com and in Whole Foods Market stores.

Luma & Leaf makes a short, simple routine: a cleanser, a toner, targeted serums, moisturizers and a night oil. Every formula is built around plant ingredients and dermatologist-tested for irritation. Backed by a 30-day money-back guarantee.

## Face care

- [Hydraglow Gel Cleanser](https://lumaandleaf.com/products/hydrating-facial-cleanser): Gentle daily gel cleanser for dull, dry skin. Hyaluronic acid plus fruit enzymes to clean without stripping.
- [Soft Focus Daily Refining Toner](https://lumaandleaf.com/products/soft-focus-toner): Willow bark and niacinamide to refine the look of pores, texture and uneven tone.
- [Afterglow Vitamin C Serum](https://lumaandleaf.com/products/brightening-serum): Antioxidant vitamin C serum for dark spots, dullness and dehydration.
- [Clear Slate Pore Clearing Serum](https://lumaandleaf.com/products/blemish-serum): For acne-prone skin and clogged pores. Bakuchiol, centella asiatica and 20% aloe to clear blemishes without drying skin out.
- [HydroRescue Beta Glucan Hydration Serum](https://lumaandleaf.com/products/hydrorescue-serum): 5% beta glucan, hyaluronic acid and passionfruit seed oil for dry, sensitive skin and a weak skin barrier. Fragrance-free and silicone-free.
- [Relief & Repair Moisturizer](https://lumaandleaf.com/products/moisturizer-extremely-dry-skin): For dry, sensitive, reactive skin. Oat and niacinamide to soothe redness and rough texture.
- [Fresh Lift Firming Moisturizer](https://lumaandleaf.com/products/fresh-lift-moisturizer): Whipped tetrapeptide moisturizer for all skin types. Softens the look of fine lines and texture.
- [Midnight Mend Bakuchiol Night Oil](https://lumaandleaf.com/products/midnight-face): A plant-based retinol alternative. Bakuchiol, rock samphire, plum oil and phytoceramides work overnight without the harshness of retinol.

## Body care

- [Unconditional Care Body Butter](https://lumaandleaf.com/products/unconditional-care-body-butter): Rich, fragrance-free body butter with shea and grapeseed oil for rough, tight, dry skin.

## Sets

- [Get it Bright Duo](https://lumaandleaf.com/products/products-brightening-skin-care-kit): Hydraglow Gel Cleanser and Afterglow Vitamin C Serum.
- [Twilight Tonic Night Duo](https://lumaandleaf.com/products/twilight-tonic-limited-edition-bundle): HydroRescue Serum and Midnight Mend Night Oil.
- [Radiance Renewal Duo](https://lumaandleaf.com/products/radiance-renewal): Fresh Lift Moisturizer and Midnight Mend Night Oil.
- [Lighten Up Trio](https://lumaandleaf.com/products/lighten-up): A three-step routine set.

## Shop by concern

- [Shop all](https://lumaandleaf.com/collections/all)
- [Clearing: acne and clogged pores](https://lumaandleaf.com/collections/clear-skin-products)
- [Soothing: dry and sensitive skin](https://lumaandleaf.com/collections/soothing-skin-care-products)
- [Illuminating: dullness and dark spots](https://lumaandleaf.com/collections/brightening-skincare-products)
- [Rejuvenating: fine lines and firmness](https://lumaandleaf.com/collections/rejuvenating-collection)
- [Bundles](https://lumaandleaf.com/collections/bundles)

## About the brand

- [Who we are](https://lumaandleaf.com/pages/skin-care-company)
- [Clean Promise: ingredients we never use](https://lumaandleaf.com/pages/clean-skincare-products)
- [Guiding Lights: our values](https://lumaandleaf.com/pages/sustainable-skincare)
- [Skin Glossary](https://lumaandleaf.com/pages/natural-ingredients-for-skin-care)
- [FAQs](https://lumaandleaf.com/pages/faqs)
- [Shipping and returns](https://lumaandleaf.com/pages/shipping-and-returns)
- [Store locator](https://lumaandleaf.com/pages/store-locator)
- [Contact us](https://lumaandleaf.com/pages/contact-us)

## Skincare guides from The Greenery

- [How to strengthen your skin barrier](https://lumaandleaf.com/blogs/learn/strengthen-your-skin-barrier-with-hydrorescue-pro-barrier-serum)
- [Bakuchiol: the plant retinol alternative](https://lumaandleaf.com/blogs/learn/everything-to-know-about-bakuchiol-for-skin)
- [Niacinamide benefits for skin](https://lumaandleaf.com/blogs/learn/niacinamide-for-skin-the-deep-dive)
- [AHA vs BHA: which exfoliant is right for you](https://lumaandleaf.com/blogs/learn/aha-vs-bha-exfoliants-same-same-but-different-heres-how)
- [Skincare acids explained](https://lumaandleaf.com/blogs/learn/all-about-acids-everything-you-need-to-know-about-understanding-skincare-acids)
- [Vitamin C myths, debunked](https://lumaandleaf.com/blogs/learn/undeserving-vitamin-c-myths-debunked)
- [How to layer skincare in the right order](https://lumaandleaf.com/blogs/learn/how-to-layer-your-skincare-products-for-the-most-effective-results)
- [How long do skincare results take](https://lumaandleaf.com/blogs/learn/results-from-skincare-how-long-does-it-take)
- [Acne types explained](https://lumaandleaf.com/blogs/learn/acne-types-raise-your-hand-if-you-ve-been-personally-victimized-by-acne)
- [5 skin conditions often mistaken for acne](https://lumaandleaf.com/blogs/learn/acne-breakout-don-t-sweat-it-here-are-5-skin-concerns-often-confused-with-acne)
- [Sensitive vs sensitized skin](https://lumaandleaf.com/blogs/learn/struggling-with-sensitive-or-sensitized-skin-give-your-skin-some-clarity)
- [Skin purging vs breakout](https://lumaandleaf.com/blogs/learn/everything-you-need-to-know-about-skin-purging)
- [Skincare routine for very dry skin](https://lumaandleaf.com/blogs/learn/the-extra-dry-skincare-routine-you-didn-t-know-you-needed)
- [What dermatologist tested skincare means](https://lumaandleaf.com/blogs/learn/dermatologically-tested-skincare-why-formulating-with-trust-is-the-motto)
- [Leaping Bunny and PETA certification explained](https://lumaandleaf.com/blogs/learn/skincare-certifications-why-we-chose-leaping-bunny-peta-to-set-the-standard)
- [All articles](https://lumaandleaf.com/blogs/learn)

## For AI agents

- Store: https://lumaandleaf.com
- Full agent guide: https://lumaandleaf.com/agents.md
- UCP discovery: https://lumaandleaf.com/.well-known/ucp
- MCP endpoint: https://lumaandleaf.com/api/ucp/mcp
- Sitemap: https://lumaandleaf.com/sitemap.xml